Brand-new Dating Site Aims to Create Dating Simple, Personal, and Secured

The 3 S’s – simplicity, sociability, and security – tend to be an excellent basis regarding dating internet site. So just why does it appear to be a lot of sites are mysteriously missing out on all of them from their business programs?

Type LikeBright, a unique dating website established in Seattle that aims to purge deception from online dating sites world. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman tend to be determined to satisfy it. The trio satisfied while their studies at Harvard, and decided to found LikeBright this year within the TechStars, a business that calls by itself the “number 1 business accelerator on the planet,” system in Seattle.

Their own goal, as explained to Aislyn Green of TechFlash.com, isn’t really complex: “LikeBright is a TechStars Seattle business trying to create matchmaking straightforward, personal and safe for ladies.” Women every where – and lots of males – complain regarding insufficient depend on and rampant lying that plagues online dating sites. For a few, it’s come to be such problematic they’ve given up on online dating entirely in support of returning to the standard methods of dating which they’d as soon as refused, like meeting through buddies or at social gatherings. LikeBright will combat this issue by “building a dating layer-on fb to greatly help ladies fulfill men and women through the individuals they trust.”

The determination for LikeBright originated from personal expertise. Sonya ended up being driven by an aspire to help the lady female buddies browse the sometimes-dangerous field of online dating sites, and desired to spot focus on the difficulties, usually disregarded, that ladies love when considering trying to find love using the internet. Ron, a frequent tourist, had been motivated to create a niche site that came across their nomadic requirements, and Nick discovered regarding the worth of meeting a night out together through someone you trust when women buddy introduced him to his girlfriend.

Before making this site, the trio carried out 50 live interviews with women that wished to share their unique encounters with online dating sites. The replies they was given ranged from the entertaining on the horrifying, like “every thing felt good. And the guy requested me if I smoked meth” and “He was 11 and that I must drive him home. He’d walked entirely anywhere.” Determined that the globe lacked a dating website that leaves ladies very first, LikeBright was born.

LikeBright is devoted to creating an environment constructed on the 3 S’s. Joining this site is not difficult: it can take half a minute to sign up via Twitter Connect. The website promotes sociability by providing consumers a social framework your singles they see and letting them connect to buddies – connected or not – on the website. And it is safe: ladies can use LikeBright anonymously, and every man on the website is actually vouched for.